TikTok is introducing a new feature that permits them to lessen the quantity of AI-created content appearing in their streams. This initiative comes as the service disclosed that it currently hosts over 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a full-scale release. This advancement aligns with a surge in content created by AI, spurred by new content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing channels on a popular video site primarily display content made by AI. A significant portion of this material is classified as low-quality AI content, a term for inferior, factory-style content that is often illogical or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, including AI artwork to science explainers, and we intend to give people the power to see more or less of that, based on their own likes,” said a spokesperson.
AI on the Platform
The service disclosed that there are presently 1.3 billion videos on its service tagged as AI-generated. Overall, in excess of 100 mn videos are uploaded to the service daily, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Viewers will be able to decrease or raise the amount of AI-generated videos they see by accessing the topic control setting in the app and choosing “AI-generated content”. Further subjects that are already be modified under the setting include news, fashion, cosmetics, and choreography.
Content Labeling and Policies
Its policies require users to identify lifelike AI-generated content, and it bans dangerous fake videos of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
Furthermore, the platform will henceforth apply an “AI-made” tag to content created with its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This measure is aimed to deter users from attempting to bypass the labeling process.
AI Literacy Programs
TikTok is also introducing a two million dollar awareness program for professionals and organizations to develop learning resources about responsible artificial intelligence. This program will benefit non-profit groups focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, during discussion over intentions to lay off hundreds of review team members in the United Kingdom. TikTok is set to cut hundreds of positions in its user protection team in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most graphic content ahead of it has to be seen by humans. The platform reported a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to intervention by its AI tools.
It is vital to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable operate efficiently.”
